Recovery content to recover the world.
How brands can transform their content into one of the best tools for global recovery.
At this point, 99% of people in the world are aware of the situation we are facing. I won´t give you any value talking about it once again, what is keeping my attention now is the “recovery plan” that governments, companies, and many reports are presenting these days.
There are lots of interpretations from all perspectives: from psychological and sociological to financial and commercial. This crisis comes in a moment of history when we have all the knowledge, technology, and resources to beat it. The different forms of societies we created to face the crisis in different ways, and this is creating a global tension we never saw before.
Control or empowerment? Privatization of public service? Extreme populism or modern socialism? Economy first or people first? Cataclysm or renaissance?
The common factor is that this crisis is affecting humans equally, not ideas, not models, not economies. Everybody is asking the same question: When will this be over? Well, it depends on the perspective you want to take from a health perspective it can take from 12–18 months to…
